The scarcity of the planet`s resources determines new strategies in industrial production, in which the word sustainability plays an increasingly important role.
Novacolor has chosen to work with “new generation” materials and to always anticipate trends, continually researching new solutions with an extreme focus on ecology and the green approach.
With the products Africa, Puro and Patina Minerale, Novacolor meets the challenges of ecology and sustainability, redesigning the production chain thanks to an agreement with the largest and most famous chemical company in the world: BASF, with which it shares the vocation to quality, the natural inclination to research and innovation, and the attention to major issues such as social responsibility and environmental protection.
Through BASF’s approach based on a Biomass Balance concept, Novacolor offers its customers more sustainable paints while maintaining the same quality standards as ever.
The goal of the Mass Balance system is to reduce the emissions of CO2 emitted into the air, with the drastic reduction of fossil resources, in favor of renewable resources coming in particular from the exploitation of biomass. The biomass used can be, e.g., bio- naphtha or biogas mainly from organic waste or vegetable oils. The renewables are applied already at the beginning of the production process of the binders and virtually allocated to the new product line.
It is therefore a real revolution in the world of paints that will change not only the habits of consumers, but also the entire market by offering everyone an extra chance to contribute in a real and tangible way to the protection of the world and the welfare of its inhabitants.
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